Kitted out for greatness

Meet the new, connected Lions jersey.

The Lions men's jersey on a white background

Bringing fans closer to the action

We’re honoured to be the official front of jersey sponsor for The Qatar Airways British & Irish Lions Tour to Australia in 2025. In a first for the Lions, the new jersey offers fans exclusive access to content from the team on the Lions Clubhouse app. So, wherever you are, on tour or at home, you can get closer than ever to the action.

If you're a Howden client, speak to your regular branch or broker for details on how to claim a discount on Canterbury items.

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A female and male standing on a white background, wearing the Lions men's jersey and jeans

Designed for style on and off the pitch

The stylish new jersey, created by heritage rugby brand Canterbury of New Zealand in partnership with the Lions, comes in a new darker shade of red, with a traditional grandad collar. Alongside the latest iconic red shirt, fans can choose from a range of lifestyle apparel with collections out now – and more leading up to the tour.

Jersey features

The British & Irish Lions badge on the jersey, featuring England’s rose, Scotland’s thistle, Ireland’s shamrock and Wales’ feather

Story woven into the fabric

A striking jacquard pattern is woven through the shirt’s fabric, featuring England’s rose, Scotland’s thistle, Ireland’s shamrock and Wales’ feather, to express the power, grace and unity of the four unions. Canterbury created the unique elements of the new design in response to feedback from fans.

Close up of the jersey smart tag with a phone screen being held next to it displaying the The British & Irish Lions badge

A new way to connect

Smart tag offers an exclusive digital experience on the Lions Clubhouse app. By simply scanning the jersey with a mobile and signing up, fans can enjoy a wealth of insider content, including players’ videos, select matchday moments and Q&As with members of the squad.

The Canterbury logo printed in white on the jersey

Made for peak performance

The jersey is made with Canterbury’s advanced VAPODRI technology to keep players cool and comfortable on the pitch. Former Lions captain, Sam Warburton consulted on player requirements, with the kit being subjected to rigorous, secret on-field testing to ensure durability and function.

David Howden
As longstanding supporters of the game, we’re delighted to play our part in what’s sure to be an incredible tour for players and fans alike. I can’t wait to see tens of thousands of Lions fans proudly wearing the legendary jersey.
David Howden
David Howden, CEO, Howden
Jamie Roberts, Jason Robinson, Brian O'Driscoll, and Gavin Hastings standing and smiling in a rugby stadium

Our ambassadors

Our incredible ambassadors include rugby world champions, World Rugby Hall of Famers and former Lions.

Meet the squad
Four Lions players with Leo the lion mascot

Howden British & Irish Lions Women's Tour 2027

Discover more about the first-ever Lions women’s tour and our support for the fastest growing area in the game.

Find out more